This is excellent. But even if The Brands don't really mean it (shocker), I do think it makes a difference in terms of what people think of as uncontroversial. I wouldn't have expected a ton of brands to co-sign "the US has profound problems with systemic racism" last month. https://t.co/LL1gvDSr2T

— Brendan Sinclair (@BrendanSinclair) May 31, 2020