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Wade D McGinnis

ESL eSports Double Standards

6 posts in this topic

Oddly enough this week we heard YouPorn, a site for mature content, had it's eSports team officially removed from the ESL. Keeping in mind that YouPorn tried everything to follow the rules laid down by the ESL. The ESL dropped the hammer in an email to the sponsored group saying new rules were in place to ensure the integrity of the sport. These rules, summed up, state that a team cannot be supported by a mature themed sponsor. This includes, no drugs, no alcohol, and no pornography. 

 

Here is where it gets weird. Bud Light recently announced Bud All Stars, a new ESL sanction team for eSports a day after YouPorn was removed. Double standards....? The Know goes over the whole thing in detail.

Honestly hearing this, I feel like no one should support the ESL if at all possible. Will that happen, probably not, but it's better for those that love eSports be aware of this sort of thing. 

 

ichig1vsnarut0 likes this

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I can't watch that video right now as I'm playing Dark Heresy (2nd Edition) with people but I've read three different articles (Gamespot, an esports news site, somewhere else) and none of them mention the Bud Light team having anything to do with the ESL.

 

Quote

The big problem is obvious: the average age of most esports fans is quite young, and includes many minors. Legal drinking ages range widely between countries. For Bud Light, largely targeted at an American audience, the US legal drinking age of 21 is particularly restrictive. Already, it’s had to take measures to restrict who can participate in Bud Light Esports, like explicitly stating that its Twitter content is only for those 21 and over.

t’s also important to note sponsor restrictions. ESL’s strict ‘no drugs, no alcohol, no pornography’ rules are one thing, but many other competitions have regulations regarding who can sponsor competing teams. Most notably, Riot’s LCS bans several other “adult” sponsorships, like gambling, tobacco, and creators of pornographic material, but alcoholic beverages are not explicitly stated as unallowed.

Bud Light, for now, will likely avoid most of these problems—primarily because it aims so low. Let’s take a look at the current plans:

“Bud Light is putting full control in the hands of fans as they will be called on to vote for their favorite esports athletes… The [top-five vote getters] will go on to celebrate the passionate fans of esports all summer long by delivering exclusive game streams on Twitch, upgrading on-site experiences at esports events, and providing an all new behind-the-scenes series developed by Machinima that explores everything it takes to become a top esports athlete…The Bud Light All-Stars will close out their whirlwind summer with a celebration alongside fans at TwitchCon 2016 in October by competing in a three-round elimination tournament unlike anything seen before. Each round will contain surprises for the All-Stars as well as the fans cheering them on, and at its conclusion fans will dictate which All-Star will have risen above the rest.”

TLDR: Fans pick five players to stream a bit, show up to events, and be in a documentary. Then at Twitchcon, they’ll play in some sort of gimmicky tournament, where the winner is decided by fans.

 

Edit:

Quote

Bud Light recently announced Bud All Stars, a new ESL sanction team for eSports a day after YouPorn was removed. Double standards....?

 

So the video also makes no mention of them having anything to do with the ESL (and takes much longer to watch than reading those articles), just saying that maybe if companies like them spend a lot of money on esports that policies might change in the future. So there is no double standards anywhere, just different companies with different policies that may change at some point (like all policies) to benefit their business and marketing.

Eiousx likes this

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Another thing is that ESL has a specific rule against sponsors belonging to the pornographic industry as they want to promote a certain image. Bud Light is not a pornographic entity. This is a non-comparison.

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The connection of Bud All Stars being allowed to have sponsored teams that operate in tournaments, even those held by ESL, goes against what the ESL said in a quote when asked why they removed YouPorn's team.

Basically, they have companies that put in a large amount of money, say Blizzard, and these companies do not want to be associated with drugs, sex,and alcohol. The double standard is why is it okay to allow alcohol sponsored teams (Bud Light), which is prohibited and not YP who have shown they are working with the ESL. If you nix one, gotta nix the other. 

Quote

“Advertising pornography is not legal in the markets we operate in, and the vast majority of partners we’re working with have strict ‘no drugs, no alcohol, no pornography’ rules that we’ve contractually taken on board. These aren’t new rules but ones that have been in our rulebooks for a long time. We have spoken to Team YP manager earlier this year, and in that conversation we’ve explained the situation and rules in detail and offered to look for potential alternatives in a bigger group. At the same time, we’re consulting with our legal teams about this. We will inform the team and the management as soon as we have any updates.”

http://venturebeat.com/2016/04/23/esports-league-bans-youporns-pro-gamer-squad/

I figured if you two were so strong on your stance and you are right, the video did not clear up exactly the point however they do mention ESL having to work with companies that aren't in the business of being tied to drugs, alcohol, and sex. Violence of course is okay haha

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The connection of Bud All Stars being allowed to have sponsored teams that operate in tournaments, even those held by ESL, goes against what the ESL said in a quote when asked why they removed YouPorn's team.

Where are you seeing that the Bud Light team are or will be allowed in tournaments held by the ESL? The YouPorn team can also continue to exist and play in certain tournaments, just not ESL ones.

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On 4/26/2016 at 9:26 PM, Legolas_Katarn said:

Where are you seeing that the Bud Light team are or will be allowed in tournaments held by the ESL? The YouPorn team can also continue to exist and play in certain tournaments, just not ESL ones.

Apparently I was wrong. My bad guys. Seems Bud All Stars is not an official team.

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